June’s Buzz: Hot or Not? Let Us Find Out!

June’s Buzz: Hot or Not? Let Us Find Out!

June is in full bloom, bursting with innovative campaigns that are sure to inspire.

Here at Happy Giraffe, we are all about empowering our clients.

By dissecting these creative gems, you will gain valuable insights that fuel your own marketing strategies. Understanding what truly resonates with audiences is the key to staying ahead of the curve and seizing new opportunities.

Beach Rangers on Patrol: easyJet Tackles Tourist Troubles

A recent poll by easyJet Holidays has identified noise pollution from portable speakers, drones, and inconsiderate social media behaviour as top beach frustrations for British holidaymakers. To address these concerns and promote a relaxing beach experience for all, easyJet Holidays has launched a unique campaign.

Television personalities Michael and Hilary Whitehall have been appointed as “Beach Rangers” to educate tourists on proper beach etiquette. Mr Whitehall, known for his direct approach, will leverage his experience to raise awareness. The campaign also includes downloadable, light-hearted warning signs designed by the Whitehalls to address common courtesy issues

 

Cadbury Unveils the Distractingly Delicious & More Bar

Cadbury Dairy Milk launched a new chocolate bar, the “&More” bar, packed with bigger chunks and more flavour combinations. Their campaign, “There’s a Lot to Take In,” uses humour to showcase the bar’s irresistible qualities.

The campaign features eye-catching posters with real people from independent businesses getting distracted by the “&More” bar. This clever activation not only highlights the bar’s deliciousness but also supports the community by giving these businesses free advertising. It’s a win-win for everyone!

 

Samsung’s “First Flips” Targets Gen Z with Foldable Phone & Skateboarding

Samsung UK launched a new social campaign, “First Flips,” targeting Gen Z. This initiative aims to encourage participation in skateboarding and showcase the Galaxy Z Flip5 phone.

The campaign features three prominent influencers – Yung Filly, ArrDee, and Mia Regan – embarking on a skateboarding journey with professional coaches. Their progress will be documented and shared across popular social media platforms like Instagram, TikTok, and YouTube.

“First Flips” not only promotes the Galaxy Z Flip5’s features, but also supports the growth of skateboarding in the UK through a strategic partnership with Skateboard GB. This collaboration aligns with Samsung’s commitment to innovation and fostering emerging sports and cultural movement

 

IKEA Takes Play to the Next Level with Paid Roles in its New Roblox® Store

IKEA is redefining the way fans experience the brand with “The Co-Worker Game,” a groundbreaking virtual IKEA store launching on Roblox.

This immersive experience goes beyond exploration – it lets players step into the shoes of an IKEA employee! Ten lucky gamers (aged 18+ and residing in the UK or Ireland) will be chosen to become paid virtual co-workers. These chosen few will assist customers, answer questions about iconic IKEA products, and even get promoted within the virtual store, mirroring real-world opportunities at IKEA.

Morrisons Takes a Trip Down Memory Lane for 125th Anniversary

Morrisons is celebrating its 125th anniversary with a heartwarming ad campaign that takes viewers on a trip down memory lane! “Over The Counter, Over The Years” follows a customer buying fresh food from Morrisons colleagues across different eras, showcasing the brand’s long-standing commitment to quality British produce.

From the humble beginnings of a market stall in 1899 to the bustling Market Street section today, the ad highlights how Morrisons has evolved while staying true to its roots. Look out for retro recipes from each decade and special offers in-store to join the 125th-anniversary celebration!

As an agency, we’re always happy to help our clients; there’s no such thing as a project too small or too big for us! We are a modest but mighty team that has worked with businesses of all sizes, from startups to global corporations.

Get in touch if you would like to talk through your next project or get some advice.

Alternatively, visit our portfolio to see what we are all about!