The challenge: how did we turn a time-critical logistics company into the go-to supplier in an overcrowded and competitive market?
We kicked off the project with research. We conducted brand workshops with C4’s senior leadership team, held customer interviews and ran online customer and staff surveys along with market research.
Getting everyone involved in the process helped uncover C4’s strengths: its ability to act as a true partner to its customers and to put them at the forefront of its brand.
From these findings, we were able to create a meaningful brand story and new strapline.
Stay Agile was a promise from C4 Logistics to help its clients react quickly and deliver their services on a global scale, 24 hours a day, 7 days a week, 365 days a year.
A powerful brand identity
The next step was to tackle the outdated brand identity. Graphic elements were developed to reflect the service nature, strapline and technological expertise, but were also used to portray key facts, figures and hard data – information which mattered most to potential clients.
Together with a strong colour palette, bold photography of core staff and a simple, clean but impactful logo, we were able to create a new identity which gave the company the credibility, authority and justice it deserved.
Hello, Bonjour, Hallo…
Developing a new brand language was fundamental in helping C4 Logistics build trust and relationships with its customers on a global level.
With a well-judged tone of voice and strong copy, C4 was able to assert its expertise and technical knowledge and – most importantly – generate confidence in its audience, making sure the business stood out from its competitors.
The big reveal
We delivered a multilingual website and pitch material including sales brochures, animated videos and digital communications with much success. The new brand has seen C4 Logistics land new clients and expand into two further European offices.