Happy Giraffe News

Delays are not uncommon when using agencies, so we have written a clients guide to meeting deadlines and budgets during your marketing and design projects.

Bigger is not always better, often things that have the most value come in small packages! Small agencies vs large agencies, who should you use for your project?

Following on from our previous blog ‘Web Jargon Simplified‘ this week we wanted to talk about design considerations when approaching a web project.     

Here at Happy Giraffe, we have two incredible apprentices. Both joining us last year, they are over halfway through gaining their qualifications with us in Digital Marketing and have become valuable assets for our team. Although they are both doing similar apprenticeships, their roles differ incredibly. Learn more about Tash and Lily below.

We have found that over the years our clients have come to us with various levels of web and digital design knowledge. Some clients know exactly what they want and need, and some clients are fearful to approach an agency. This is due to their lack of knowledge and fear of being undersold/oversold on what their business needs. It’s like going to a car mechanic. You need to trust they will give a fair and honest price along with a reasonable timescale to fix the issue.

So, we thought what better way to help businesses than by providing a simple list of terms, to help understand the world of web design and explain how agencies should be working with their clients.

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Brand archetypes summarise different personalities and is a useful tool to identify how brands compare with their competitors and if they are reflecting who they really are, or who they want to be.

Times are tough for small businesses, now more than ever! We at Happy Giraffe wanted to give you five of our top tips to get you through.

Just over a decade ago, it was very rare to see a social media star promoting products and advertising brands; that work was left to celebrities, socialites and a selection of audience-trusted bloggers. Now, it is hard to ignore the sea of beautiful faces selling coveted products, must-have brands and luxury far-away places that take up the expanse of your social media feed; the age of the “influencer” has well and truly taken over.

You have approximately 2.6 seconds to make an impact on a potential client so you need to use this time wisely by incoporating striking content that hooks their attention straight away.

Lots of companies struggle with knowing “agency etiquette”. Take a look at our guide to help with your decision-making process.

As a creative agency, we are always looking for inspiration that can be translated into brand imagery, but what trends are we forecasting for 2020? Read on to find out.

Starting a marketing campaign can be tricky, to help we have stripped it back to the basics.

Social media is one of the best ways to connect with potential customers and existing clients. These are our top tips to help businesses utilise social media to build their brand awareness and drive sales.

Digital analytics are an extremely important tool in collecting, measuring and interpreting the behavioural data of your customers, helping you discover their preferences and trends. How could you be using them to drive sales?

Using the right marketing channel is vitally important for fruitful advertising and effectively reaching your target audience.

The colours of your brand and logo can have a massive psychological impact on the way your clients feel and how they react to your website and content.

The Marketing sector is full of lingo, slogans and abbreviations that can make it a tricky field to understand and navigate. We put together a list of the most commonly used industry terms, what they mean and how they relate to your business.

A superior brand relies on strength and consistency, but what are the components of a brand and why are they needed?