Happy Giraffe News

ROAR-some Apprenticeships At Happy Giraffe

Here at Happy Giraffe, we have two incredible apprentices. Both joining us last year, they are over halfway through gaining their qualifications with us in Digital Marketing and have become valuable assets for our team. Although they are both doing similar apprenticeships, their roles differ incredibly. Learn more about Tash and Lily below.

Read more
Web Jargon simplified for businesses considering a new website

We have found that over the years our clients have come to us with various levels of web and digital design knowledge. Some clients know exactly what they want and need, and some clients are fearful to approach an agency. This is due to their lack of knowledge and fear of being undersold/oversold on what their business needs. It’s like going to a car mechanic. You need to trust they will give a fair and honest price along with a reasonable timescale to fix the issue.

So, we thought what better way to help businesses than by providing a simple list of terms, to help understand the world of web design and explain how agencies should be working with their clients.

Read more

Brand Archetypes

We at Happy Giraffe understand the importance of brand personality. It’s the look, feel, style, approach, values, philosophy and everything in-between. A brands personality tells its audience exactly who it is and what it stands for. 

To put it simply, The Brand Archetype model summarises different personalities and is a useful tool to identify how brands compare with their competitors and if they are reflecting who they really are, or who they want to be. 

 

Where does your brand sit within the model? Is it where you want to be? Where are your competitors? Does your website, tone of voice, marketing and so on reflect who you really are? There are many questions and answers to be found within the Brand Archetype model.

Read more
Influencer Marketing

Just over a decade ago, it was very rare to see a social media star promoting products and advertising brands; that work was left to celebrities, socialites and a selection of audience-trusted bloggers. Now, it is hard to ignore the sea of beautiful faces selling coveted products, must-have brands and luxury far-away places that take up the expanse of your social media feed; the age of the “influencer” has well and truly taken over.

Read more
1 Successful Team

When it comes to marketing and design our team are leading the way. With a whopping 17 years in the industry we are experts in our own right.

Read more
2 Seconds To Impress

You have approximately 2.6 seconds to make an impact on a potential client so you need to use this time wisely by incoporating striking content that hooks their attention straight away.

Read more
3 Agency Choices

Lots of companies struggle with knowing “agency etiquette”. Take a look at our guide to help with your decision-making process.

Read more
4 Trend Predictions

As a creative agency, we are always looking for inspiration that can be translated into brand imagery, but what trends are we forecasting for 2020? Read on to find out.

Read more
5 W’s

Starting a marketing campaign can be tricky, to help we have stripped it back to the basics.

Read more
6 Social Media Tips

Social media is one of the best ways to connect with potential customers and existing clients. These are our top tips to help businesses utilise social media to build their brand awareness and drive sales.

Read more
7 Analytical Insights

Digital analytics are an extremely important tool in collecting, measuring and interpreting the behavioural data of your customers, helping you discover their preferences and trends. How could you be using them to drive sales?

Read more
9 Colours Explained

The colours of your brand and logo can have a massive psychological impact on the way your clients feel and how they react to your website and content.

Read more
10 Digital Marketing Terms

The Marketing sector is full of lingo, slogans and abbreviations that can make it a tricky field to understand and navigate. We put together a list of the most commonly used industry terms, what they mean and how they relate to your business.

Read more
Lord Almighty

The challenge: how did we make an unconventional product stand out in the busy craft beer sector, where quirkiness is seen as normal?

Read more
King Edward’s School

The challenge: how could one of the country’s most prestigious independent schools retain its distinctive identity in an increasingly competitive education environment?

Read more
C4 Logistics

The challenge: how did we turn a time-critical logistics company into the go-to supplier in an overcrowded and competitive market?

Read more
Stir Café & Bistro

The challenge: what’s the recipe for a brand that excites young learners to try homemade, healthy food – with a side order of an environment that encourages aspirational learning?

Read more
iSoftbet

The challenge: how did we ensure a gaming software company not only stood out in a global market, but punched above its weight?

Read more
myPremier Group

The challenge: myPremier wanted to transform the IT procurement process by placing its customer service, knowledge and support at the heart of the proposition. How did we change a commodity purchase into one built on personal relationships and customer support?

Read more
FMA

The challenge: FMA was a small UK engineering company that punched above its weight. How did we express its solutions-based approach in a visually arresting way?

Read more
Embrace

The challenge: one of the leading care providers in the country was going through a period of internal change. How did we help them promote a service that people can trust in an emotive marketplace?

Read more