Here at Happy Giraffe, we have two incredible apprentices. Both joining us last year, they are over halfway through gaining their qualifications with us in Digital Marketing and have become valuable assets for our team. Although they are both doing similar apprenticeships, their roles differ incredibly. Learn more about Tash and Lily below.Read more
We have found that over the years our clients have come to us with various levels of web and digital design knowledge. Some clients know exactly what they want and need, and some clients are fearful to approach an agency. This is due to their lack of knowledge and fear of being undersold/oversold on what their business needs. It’s like going to a car mechanic. You need to trust they will give a fair and honest price along with a reasonable timescale to fix the issue.
So, we thought what better way to help businesses than by providing a simple list of terms, to help understand the world of web design and explain how agencies should be working with their clients.
We at Happy Giraffe understand the importance of brand personality. It’s the look, feel, style, approach, values, philosophy and everything in-between. A brands personality tells its audience exactly who it is and what it stands for.
To put it simply, The Brand Archetype model summarises different personalities and is a useful tool to identify how brands compare with their competitors and if they are reflecting who they really are, or who they want to be.
Where does your brand sit within the model? Is it where you want to be? Where are your competitors? Does your website, tone of voice, marketing and so on reflect who you really are? There are many questions and answers to be found within the Brand Archetype model.Read more
Times are tough for small businesses, now more than ever! We at Happy Giraffe wanted to give you five of our top tips to get you through.Read more
Just over a decade ago, it was very rare to see a social media star promoting products and advertising brands; that work was left to celebrities, socialites and a selection of audience-trusted bloggers. Now, it is hard to ignore the sea of beautiful faces selling coveted products, must-have brands and luxury far-away places that take up the expanse of your social media feed; the age of the “influencer” has well and truly taken over.Read more