Florence Nightingale Foundation

The Florence Nightingale Foundation is a charitable organisation founded in 1929 as a living memorial to the fabulous Florence Nightingale. The Foundation provides scholarships to top-notch nurses and midwives in the UK who go onto impact their patients, staff and communities. The Foundation relies heavily on donations and partnerships with like-minded organisations such as Help for Heroes, NHS England, Teenage Cancer Trust and Marie Curie, to continue to provide professional development, and to influence health and social care policy and practice on a global and national level.

We created a timeless brand identity and strategy that enables them to keep growing, whilst embracing their heritage. Florence’s legacy remains central to telling the Foundation’s story and helping their extraordinary people spread her message.

A testimonial from the Florence Nightingale Foundation

One of the reasons we chose to work with Happy Giraffe was strongly influenced by the amount of research they had undertaken about the Foundation. This was very impressive and they managed to capture what we were about and how to balance the past with the future beautifully as we needed to be extremely mindful of the heritage associated with Florence. Along with my team, we worked extremely closely with Happy Giraffe through to the launch of our new brand and website. We were working to very tight deadlines and also had other significant priorities all needing our attention. The flexibility and availability of the team at Happy Giraffe was simply faultless.

A particular skill that was evident was their genuine ability to really listen and interpret with great accuracy what we were looking for in terms of the finished product. On occasions they challenged our thinking that made us reflect and this was always done in a sensitive and professional way, they were pretty much usually right of course.

The product was delivered on time and within budget and demonstrated very good value for money. Their attention to detail was second to none and I would say that on many occasions they helped us rewrite material as we were under such pressure during at the time.

The team at Happy Giraffe have great collective skillset and really demonstrated fantastic creativity and empathy with what we were trying to achieve. They are very clearly motivated by a great set of values at all times acted with integrity and professionalism. I have no hesitation in recommending them to future clients.

Ursula Ward, Chief Executive Officer

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