Florence Nightingale Foundation

A charitable organisation founded as a living memorial to the ‘lady with the lamp’, the Florence Nightingale Foundation provides scholarships to the best nurses and midwives in the UK who go on to have a real impact on the lives of those they care for, the staff they work with and the communities they serve.

The Foundation relies heavily on donations. Together with like-minded organisations including Help for Heroes, the Teenage Cancer Trust, Marie Curie and NHS England, it works to influence health and social care policy and practice on a national and global level.

The brand identity and strategy we created for The Florence Nightingale Foundation puts history’s most famous nurse at the centre, bringing the story to life and helping the charity both to embrace its heritage and to keep growing.

A testimonial from the Florence Nightingale Foundation

One of the reasons we chose to work with Happy Giraffe was strongly influenced by the amount of research they had undertaken about the Foundation. This was very impressive and they managed to capture what we were about and how to balance the past with the future beautifully as we needed to be extremely mindful of the heritage associated with Florence. Along with my team, we worked extremely closely with Happy Giraffe through to the launch of our new brand and website. We were working to very tight deadlines and also had other significant priorities all needing our attention. The flexibility and availability of the team at Happy Giraffe was simply faultless.

A particular skill that was evident was their genuine ability to really listen and interpret with great accuracy what we were looking for in terms of the finished product. On occasions they challenged our thinking that made us reflect and this was always done in a sensitive and professional way, they were pretty much usually right of course.

The product was delivered on time and within budget and demonstrated very good value for money. Their attention to detail was second to none and I would say that on many occasions they helped us rewrite material as we were under such pressure during at the time.

The team at Happy Giraffe have great collective skillset and really demonstrated fantastic creativity and empathy with what we were trying to achieve. They are very clearly motivated by a great set of values at all times acted with integrity and professionalism. I have no hesitation in recommending them to future clients.

Ursula Ward, Chief Executive Officer

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