The identity united both old and new stories of King Edward’s School’s pupils, communicated the campaign’s goals and the impact of the fund of those who have benefited from an assisted place. Fundraising material included event invites, fundraising reports, info-graphics, exhibition stands and wall graphics within the school to showcase the success of the campaign and to inspire fundraisers.
Since the success of the AP100 campaign, we have been tasked with creating a visual brand for the Assisted Places campaign, a continuation of their fundraising efforts which would grow their endowment to fund Assisted Places in future years to come. Taking design inspiration from the coat of arms of the King Edward’s School Birmingham Trust, we created an identity that would complement the existing brand of the School and most importantly, would create impact in urging stakeholders to continue to take part in their fundraising journey.
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