Assisted Places Campaign

King Edward’s School is committed to providing outstanding education for local boys, whatever their family income.

The school came to us to create an identity for its Assisted Places Campaign, AP100. The campaign was designed to encourage ex-students, stakeholders and the community to join in fundraising to help finance places for 100 boys at the School.

From 2010 to the completion of the campaign in 2016 – a year earlier than planned – over £10m was raised for the fund. These places are now providing life-changing education to successful 11+ candidates whose parents could not otherwise afford to send their son to the school.

The identity united both old and new stories of King Edward’s School’s pupils, communicated the campaign’s goals and the impact of the fund of those who have benefited from an assisted place. Fundraising material included event invites, fundraising reports, info-graphics, exhibition stands and wall graphics within the school to showcase the success of the campaign and to inspire fundraisers.



Since the success of the AP100 campaign, we have been tasked with creating a visual brand for the Assisted Places campaign, a continuation of their fundraising efforts which would grow their endowment to fund Assisted Places in future years to come. Taking design inspiration from the coat of arms of the King Edward’s School Birmingham Trust, we created an identity that would complement the existing brand of the School and most importantly, would create impact in urging stakeholders to continue to take part in their fundraising journey.

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