Happy Giraffe was asked by Solihull Metropolitan Borough Council (SMBC) to create a suite of engaging Labour Market Information (LMI) resources targeted at young people, their parents/carers and education staff to provide relevant, valuable and inspiring information on local career and learning pathways. Supporting Solihull’s schools and colleges to effectively deliver Gatsby Benchmark 2.
Using extensive data from various sources and conducting our own meticulous research, we developed the ‘Routing for you’ campaign, providing power and knowledge to a younger audience. The campaign gives the ability to navigate unique career pathways within different sectors providing inspiration and accurate expectations of the world of work within Solihull and the surrounding areas.
Our work for SMBC included a campaign identity, teaching resources, blogs, infographics, posters, and maps, turning otherwise mundane and dull data into encouraging and motivational collateral.
Using Canva and Powerpoint to create resources, we were able to hand over the campaign to SMBC. This included guides, a toolkit and training. Allowing them to continue updating the data and statistics, keeping the information and copy relevant and engaging, and creating further campaign resources.
