The RSA Group

The RSA Group has grown from a family boutique founded in 1981 to be a world leader in its field, global executive search to the Life Science industry.

In need of a brand refresh and new website, RSA approached Happy Giraffe to seek our help and expertise.

Following our proven three-step ‘Think-Create-Deliver’ process, we rejuvenated the RSA brand strategy and redesigned their website to propel their marketing strategy. Their new logo, vibrant colours and graphical elements set them apart from their competitors, offering a unique and exclusive identity.

We continue to evolve the RSA brand producing engaging collateral and enhancing their website.


Happy Giraffe are a fantastic team ably led by Kerry who has the knowledge, experience and relationship management skills to guide any client through even the trickiest of strategic and implementation challenges. Happy Giraffe were not fazed by the difficult task of a rebrand and new website on a tight budget. They rolled their sleeves up and led us through their insightful and enjoyable creative workshops to kick start their well-planned strategic process. We were extremely grateful for their patience and flexibility, especially during the height of the pandemic when the future became uncertain. Their steadfastness, focus and determination meant that we were able to launch a top class rebrand and outstanding website.

Sandy Chadwick - Head of Global Marketing, RSA
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