The challenge: FMA was a small UK engineering company that punched above its weight. How did we express its solutions-based approach in a visually arresting way?
FMA Process Engineering Solutions was smaller than many of its competitors, but in brainpower terms it stood tall. We were impressed by the company’s ingenuity and in offering tailored solutions where most OEMs merely provide packages, and were delighted to help raise the company’s profile even further.
Our creative approach echoed FMA’s strategy of bringing the best solutions to a project and combining them with unique ways of working. We developed market sector tangrams – images made up of mathematical shapes, like a Chinese puzzle – which helped differentiate the company’s market sectors while maintaining its visual brand unity.
‘Unconventional Wisdom’ lay at the heart of the new brand and was applied everywhere from the stationery through PowerPoint presentations to the website. The colourful graphics were complemented by striking black & white portrait photography of FMA people, reflecting the human wisdom that shaped the solutions the company provided.
A delighted client, ready to take their place on the approved supplier lists of major contractors.