Created in 1862 and located in the heart of the UK, Dudley College of Technology has grown to become a leader in vocational training, preparing generations of young people for the world of work. The college is renowned for its expertise in leadership and management training, skills development, employer engagement, employability and teacher development.
In 2015, the college set its sights further afield and decided to take on the world. It now offers teaching, training and consultancy programmes to boost learners, teachers, companies and entire workforces across Europe, the Middle East, Africa and Asia – all whilst remaining sensitive to local requirements and cultural differences.
Dudley College Worldwide needed a visual look and feel to reflect this brand new entity. It needed to highlight the organisation’s USPs, capabilities and experience whilst ensuring that it stood out in a crowded marketplace. Despite the quest for world domination, it still had to remain ‘on brand’ within the Dudley College of Technology umbrella.
