MyPremier Group

myPremier has a mission to transform the IT procurement process by placing its people at the very heart of the process. We started with an in-depth research phase which revealed that the myPremier team was rightly proud of the client relationships it had nurtured: it was able to anticipate customers’ requirements even before they got in touch!

The myPremier rebrand included a new corporate identity for the myPremier group and two sub-brands, myPremier Security and myPremier IT Systems. A logo and colourway for each sub-brand helped ensure the emphasis was on the consultancy and service of myPremier, not the end product – unlike most of its competitors.

We rolled the new brand out across all corporate stationery and internal documents, a fully responsive website, HTML emails and exhibition stand design – all documented in a clear set of brand guidelines.