myPremier wanted to transform the IT procurement process by placing its customer service, knowledge and support at the heart of the process. After an in-depth research phase, it was clear very early on that myPremier pride themselves on building and maintaining relationships with their clients, sometimes knowing their needs and requirements even before they were contacted!
The myPremier rebrand was inclusive of the corporate identity for ‘myPremier Group’ which sits above the two sub-brands. To ensure the customer journey was as seamless as can be, a logo and colourway for each sub-brand were created so that the expertise could be focused on each target market, with the emphasis being on the consultancy and service and not on the end product, which is the norm in the procurement industry.
We rolled the new myPremier brand out across all corporate stationery and internal documents, a fully responsive website, HTML email designs, exhibition stand design and this was all documented in a clear set of brand guidelines. It safe to say that myPremier were very happy.