Having worked with their parent company, pitchblue. We were brought on board to create a brand, brochure and website for their new venture and sister company – pbLearning.
pbLearning are Apprenticeships specialists, they work with businesses to improve the skills and know-how of their workforce enabling them to do their jobs better. Their process focuses on getting to know their client, how they operate and the management of the whole Apprenticeship process including the development and assessment programme for the apprentice.
The brief was to develop a fresh visual identity to target companies employing 16-24 year olds to enlighten them on the opportunities of training and development in the workplace. Everything they do is about creating a ‘can do’ world in which people do their jobs better and therefore perform better. We used this as inspiration to create a brand that was confident, bold and approachable to the modern market. We also wanted to communicate a journey, the individual pathways and obstacles that an apprentice may encounter. The graphical lines and geometric shapes were key to illustrating pbLearning’s expertise in overcoming these obstacles.