Happy Giraffe were successful in winning a tender process produced by West Midlands Combined Authority (WMCA). The goal was to develop a campaign strategy, toolkit and campaign identity to ultimately support the growth and enhance the productivity and skills of WMCA.
We delivered the 4.2 million #WMSTRONG campaign that raises awareness of the careers and training opportunities available to every resident of the WMCA.
Our concept encapsulates the whole community showing solidarity and, that together, we are #WMSTRONG. It embraces every single individual within the WMCA, promoting diversity and inclusion for a strong, happy and healthy future for all.