The Marketing sector is full of lingo, slogans and abbreviations that can make it a tricky field to understand and navigate. We put together a list of the most commonly used industry terms, what they mean and how they relate to your business.
Here are 10 jargon free explanations:
1. CPC (cost per click)
How much it costs for each user that visits your website through a form of paid advertisement like Google Ads.
2. CPA (cost per action)
How much it costs for each user that visits your website through a form of paid advertisement and then completes your desired action. This could be signing up to your mailing list or making a purchase.
3. Conversions
When a user on your site or social media turns into a paying customer or completes your desired action, such as signing up for a newsletter or petition.
4. Impressions
The number of times your ad or content is displayed on the users screen, whether it has been clicked or not.
5. Keywords
The most popular words or phrases users type into the search engine when looking to reach your website and content. Identifying these keywords can be a huge benefit when it comes to SEO and knowing your target audience.
6. SEO (search engine optimisation)
The act of increasing the quality and quantity of the traffic to your website organically. By intergrating keywords and headings into your content, search engines will rank your pages higher when they recognise users are finding the relevant information they searched for. With 75% of search engine users not going past the first page of results, it’s important to do everything to ensure your business comes out on top.
7. Bounce rate
The percentage of users on a website that click off before visiting a second page. Having a high bounce rate may indicate that users are not finding the information they need straight away or that the web page is not stimulating enough.
8. Paid Traffic
Refers to the amount of users on your website that visit from paid adverts, most commonly PPC adverts (pay per click).
9. B2C (business to consumer)
The term associated with the process of selling products and services directly to the individual consumer.
10. B2B (business to business)
Refers to the process of selling products or services directly between two businesses.