Social media is one of the best ways to connect with potential customers and existing clients. These are our top tips to help businesses utilise social media to build their brand awareness and drive sales.
In today’s world, social media should be a vital element of your overall marketing efforts. Whether you’re new to social media or have been active on various platforms for years, there’s always room to improve.
Here are 6 components for a killer social media strategy:
Like every good business strategy, the first step is to plan and have a clear direction. Without a plan, you have no clear goal for what you’re trying to achieve. During this process, you should be setting objectives to measure your results against. Research into your best-suited platform(s), timings, competitors and trends is a must to get the most out of your efforts!
We recommend using a social media calendar/scheduler to help post the right content to the right social channels at the right time.
2. Incorporate good copy
A compelling caption can grip potential customers interest instantly. Your copy should be as engaging as possible, to make your clients read further and understand the message you are trying to communicate.
We recommend getting your copy proofread by a co-worker, paying particular attention to spelling and grammar, making sure that no mistakes are made.
3. Include engaging visuals
Catch the eye of your target audience with well-designed, clear visuals that make an impact on your viewers. Interactive or dynamic content, such as animations and video, are a great way to stand out from your competitors.
We recommend using bright colours and standout fonts to attract attention. Include your logo in the post somewhere, but most importantly keep the post relevant to your business and showcase something about you!
4. Measure your results
Check what works and what doesn’t. Understand what is giving you the highest engagement rates and which assets are generating the valuable leads, this allows you to fine-tune your efforts and improve future results.
We recommend measuring the success of your content by tracking your analytics that calculate impressions, likes, shares etc.
Top tip: Utilise analytic/insight platforms like Buffer, which report in greater detail.
5. Be Responsive
For Businesses, it’s easy to forget that the purpose of social media is for socialising! Keep your audience engaged with regular and engaging posts, consistency is key. Get potential customers involved in discussions, making people feel involved in a community. By building a relationship with your followers, you are more likely gain work from them or get recommended to others by them.
We recommend kick-starting this by replying to all of your recent comments. Speak to your customers in the personality of your business. Being friendly and helpful goes a long way!
6. Use Relevant Hashtags
There is a hashtag out there for pretty much anything! Do your research on what is relevant, local or trending as they are a great opportunity to build up and show off your brand’s personality.
We recommend keeping it local as it encourages clients and businesses in your area to create a community, benefiting everyone. #midlandshour is a great hashtag to follow if you are from the midlands, lots of local businesses use it to connect. This means that there is more opportunity for your post to be seen.